Once you have a great website you’ll want to drive targeted web traffic to it – and this is where knowledge of SEO and PPC advertising comes in.

Your website will be competing with millions of other sites to try and get people to visit it, and it is therefore crucial to optimise your site through the digital marketing technique of SEO and the right mix of PPC advertising.

What is SEO?

Search Engine OptimisationSearch engine optimisation (SEO) is a powerful marketing tool that is used to increase the amount of visits to a website by obtaining a higher ranking in the search results. Organic (non-paid) searches currently have the majority of the web traffic on search engines and therefore ensuring your website constantly has a high ranking placement will help put your business in front of the widest audience possible. SEO is a process. SEO can be a long drawn out process. This does not happen over night. 


What is PPC?

Paid Per Click advertising is paid for adverts that appear on either social media or at that the top of search engine results. While it can be seen as a way of buying visits to your site, rather than attempting to gain them organically, it can be a great way of ensuring a brand recognition within your target audience whilst they use the internet